Packaging is no longer just a means of protection and transportation; it has become a strategic element through which brands reflect their vision of sustainability and establish a connection with the consumer. Sustainable packaging practices mean both environmental responsibility and competitive advantage, especially for fast-moving consumer goods (FMCG), textile, chemical, pharmaceutical and all manufacturing companies.

If purchasing can be managed through outsourcing, why can't the packaging department also receive external support?

While digital transformation and sustainability are rapidly changing the manufacturing sectors, packaging departments also have to keep pace with this change. Developing sustainable packaging solutions, optimizing costs, and complying with constantly updated regulations are major responsibilities for packaging engineers. However, every team, no matter how well-equipped, may have to go beyond its current knowledge and capacity in some projects.

Packaging and packing are two important terms used in relation to the storage and transportation of products. Although these terms are frequently confused, they have different functions. Packing is generally related to the protection of the product, while packaging focuses on the product's design and appearance, making it attractive.

What proportion of a product's cost is attributed to packaging? Naturally, the answer fluctuates depending on the sector, product type, packaging complexity, brand positioning (luxury or mass-market), and geographic location. However, according to generally accepted averages, the cost of packaging materials typically represents 3% to 15% of a product's total cost.

Let's examine the overall picture of packaging costs in different sectors:

Digitalization is revolutionizing not only production processes but also the use of packaging. Especially in today's rapidly evolving consumer habits, effective packaging management is crucial for businesses, offering both cost advantages and environmental sustainability. In this article, we will explore the contributions of digitalization to packaging and the benefits gained from new-generation solutions.

A brand's visual identity is of great importance in its first interaction with the consumer. Printed packaging is one of the most important tools of this interaction. An original design and a consistent visual identity ensure that the brand is permanent in the mind.

According to the website of World Wildlife Fund (WWF) Turkey, the total amount of plastic in the world's seas has increased by 50 percent in the last five years, despite all the measures taken at the national policy level. Plastic production is expected to more than double and plastic pollution in the seas is expected to triple by 2040.

Private label products offer a significant competitive advantage for retailers. However, the success of these products is not solely dependent on product quality but is also closely related to the efficiency of packaging processes. Nevertheless, many retailers leave packaging standards to the discretion of manufacturers. This approach can lead to various disadvantages.

The logistics industry has become more competitive and efficiency-oriented than ever before. Reducing costs and increasing operational efficiency are critical for companies to achieve sustainable success. One of the most effective ways to achieve these goals is the right packaging design.

Recently, many companies have been experiencing serious difficulties in finding employees. This is due to the changing ways of working of the new generation workforce and the differentiation of expectations in the business world. Instead of the traditional business approach, more flexible and technology-oriented approaches are coming to the fore, leading companies to look for innovative solutions in business processes. Focusing on automation, especially in packaging lines, can be an effective strategy to overcome these problems.

In an environment where competition in e-commerce is increasing, customer experience is a critical factor for brands to stand out. Packaging is an important element that determines the customer's first contact with the product. As MAT Packaging Solutions, we focus on how our packaging designs enrich the customer experience in terms of aesthetics and functionality.

Sustainability in packaging design means combining functionality and aesthetics. As MAT Packaging Solutions, we want to be a pioneer in green packaging designs and address these two important elements in a balanced way. Functionality includes user-friendly packaging, while aesthetic design offers consumers an attractive and quality product.

Reducing packaging costs is a critical strategy for increasing businesses' competitive advantage while also increasing overall profit margin. Strategies used to reduce packaging costs have a direct impact on the financial health of the business.

In the retail sector, packaging standards play a critical role in the process until the product reaches the consumer. These standards are essential to ensure product safety and customer satisfaction. As MAT Packaging Solutions, we know that these standards are vital for businesses and we help our customers create an effective packaging strategy.

In the retail sector, packaging standards play a critical role in the process until the productreaches the consumer. These standards are essential to ensure product safety and customersatisfaction. We know that these standards are vital for businesses and we help our customerscreate an effective packaging strategy.

Technical purchasing of packaging material is a strategic way to gain competitive advantageand optimize costs for today's modern businesses. One of the cornerstones of the strategicapproach is to focus on the right material selection. Material quality is a critical factordetermining product quality. In this context, at MAT Packaging Solutions, we support ourcustomers with strategic insights on how businesses can optimize product quality by offeringexpert guidance on identifying the most suitable material options.

Today, companies are focusing on digital transformation to maintain competitive advantageand achieve sustainable success. Digital transformation increases operational efficiency byautomating manual processes in business processes. Companies can manage their processesfaster and error-free, which increases productivity and provides competitive advantage.

In an era where e-commerce is rapidly growing, the critical role of packaging on product safety cannot be ignored. MAT Packaging Solutions attaches importance to packaging strategies to ensure that products reach consumers safely. Packaging goes beyond just being a protective layer, it ensures that products remain safe during transportation, storage and until they reach the customer.

In today's business world, packaging not only protects a product from physical damage, but also plays a key role in cost and process optimization. Choosing packaging is a strategic decision considering a business's sustainability goals, product features and consumer expectations.

Sustainability has become a key focus in today's packaging industry. We would like to explain how companies can support their responsibilities in reducing their environmental impact by choosing sustainable materials.

In the packaging industry, quality is a critical element for the successful launch of a product. As MAT Packaging Solutions, we constantly evaluate the strategic role of quality improvement in packaging materials. Quality packaging not only protects products from external factors, but also strengthens brand reputation and increases customer satisfaction.

Packaging line investment offers the potential for businesses to increase their competitive advantage and optimize efficiency. However, in order to realize this potential, the right steps must be taken and careful planning is required. Here is a detailed explanation from MAT Packaging Solutions emphasizing the importance of feasibility analysis in packaging line investment!

Digitalization is the process of transforming traditional business processes, services and products with digital technologies. Digital Transformation is the art of implementing human-technology-process structures with a new perspective (new business model) that will enable businesses to be faster, more efficient and more competitive. This transformation involves the transition of businesses from a physical environment to a digital platform and often requires the use of data analytics, artificial intelligence, cloud computing and other digital technologies.